Context
Redesigning a growing SaaS product across Product, Engineering and Design. The goal: improve the user experience and service quality while keeping the launch on schedule.
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Redesigning a growing SaaS product across Product, Engineering and Design. The goal: improve the user experience and service quality while keeping the launch on schedule.
I scoped the project, conducted 12 customer interviews and narrowed the scope to three priority journeys. I aligned stakeholders, facilitated iterations and led delivery with the team.
A journey reduced from 7 to 3 steps. Measurement over 8 weeks, compared with the original journey. Sources, measurement methods and limitations are explicit, so each outcome can be discussed and checked.
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Describe the context, decisions and outcomes of each assignment.
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